Digital Marketing

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  In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations. Any email communication is considered as email marketing if it helps build customer loyalty, trust in a product or company, or brand recognition. For instance, when a company sends a commercial message to a group of people using electronic email mostly in the form of advertisements, requests for business or sales, or donation solicitation. Email marketing is an efficient way to stay connected with your clients while also promoting your business. Doing so, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time, or high production costs. Additionally, while using email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses hav...

Content marketing  is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action. Content marketing is an umbrella term covering a set of strategies, techniques, and tactics to fulfil business and customer goals by using the most relevant content to serve, attract, convert, retain, and engage customers. Content uses blogs, podcasts, video, and social media sites as a vehicle. It’s a practice now being used by 86% of businesses today. However, effective content marketing is not so easy to find. Goals of Content Marketing Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as − Brand awareness Lead generation Engagement Sales Lead nurturin...

  Social media today is essentially   word-of-mouth marketing . Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services. SEO and Social Media For many teams, there are different sets of people who work on SEO and social media separately; however, this scenario is changing lately. The two may still officially belong to separate teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can go hand-in-hand with content promotion. SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search. There are two functions of social media for business − Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Start Social Media Marketing If you’re starting from scratc...

  SEO stands for   Search Engine Optimization . It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites. SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Search Engine Crawlers The leading search engines, such as Google, Bing and Yahoo!, use  crawlers  to find the pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Search engine crawlers may look at a number of different factors when crawling a site...